Four Major Trends in E-cigarettes in 2024

E-Cigarette Industry Trends in 2024: Navigating the Surge in Global Expansion and Technological Innovations

As we advance into 2024, the e-cigarette industry is experiencing a remarkable surge, particularly in its international reach. According to the data released by the Customs Administration on December 20th, China’s e-cigarette exports exceeded 70 billion RMB in the first 11 months of 2023, with the expectation to reach 78 billion RMB by year-end. This growth, fueled by the international expansion of Chinese e-cigarette manufacturers, has significantly impacted markets like the USA, UK, Germany, and Russia. This article explores the four major trends shaping the e-cigarette industry in 2024, reflecting the intense competition and industry upgrades.

Trend 1: Eco-Friendly, Biodegradable E-Cigarette Packaging and Casings

Environmental concerns have become a significant factor in the disposable e-cigarette industry, particularly in the European market.

Sustainable Initiatives:

  • Waste Management: Brands are increasingly focusing on recycling services for used e-cigarettes.
  • Eco-Friendly Design and Production: There’s a growing trend toward environmentally sustainable e-cigarette designs.

Market Response:

  • Growing Demand: With the rising public and governmental concern over environmental impacts, more manufacturers are expected to adopt biodegradable materials like PLA and PBAT in their packaging and casings in 2024.

Trend 2: The Rise of Pod Systems and Bottled E-Liquids

The disposable e-cigarette market, while popular, has drawn environmental concerns and regulatory attention, leading to a shift in focus.

Emerging Preferences:

  • Pod Systems: In response to the environmental impact and regulatory pressures, manufacturers are pivoting to pod systems, which are expected to gain a larger market share in Europe and Russia by 2024.
  • Bottled E-Liquids: In Southeast Asian countries like Indonesia, open-system e-cigarettes that use bottled e-liquids are becoming increasingly popular, suggesting a significant growth opportunity for these products in 2024.

Trend 3: Widespread Adoption of MEMS Integrated Microphones

The core component of e-cigarettes, the microphone, is undergoing significant technological evolution.

Technological Advancements:

  • MEMS Integration: To address issues with traditional electret microphones, such as oil resistance and consistency, many companies are developing MEMS integrated microphones.
  • Enhanced Performance: These microphones offer superior performance in terms of temperature resistance, oil-proofing, and automation compatibility, expected to see large-scale application in 2024.

Trend 4: Popularity of Screen-display E-Cigarettes

Screen-Animation screen and LCD touch screen e-cigarettes are expected to become more popular in 2024, driven by market differentiation and user experience enhancement.

Innovative Features:

  • Display Functionality: Screens that show e-liquid levels, battery life, and other information.
  • Cost-Effectiveness: The cost difference between screen-enabled and regular e-cigarettes is narrowing, making the former more accessible.
  • Enhanced User Experience: Screens add a new selling point and improve the user interaction with the product.


What other trends do you think will be in the e-cigarette industry in 2024? Welcome to express your views in the comment area.

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